At Roots, the idea is to make the workplace as warm and welcoming as home. This has led to the creation of challenging job profiles in a stimulating work environment that bring out the best talents in each individual. The level of involvement are very high, thereby, resulting in a personal touch about everything in Roots.

The core values of the Roots group are founded in a simple, yet profound philosophy:

Make a clear difference as a responsible Corporate entity that is committed to Technological, Social ,Ethical and Environmental betterment.

This is achieved through

  • Sustaining a lead position as a trusted solutions provider to customers
  • Adding value in every way,from technological to quality to customer relations
  • Creating a free spirited,intellectually challenging work culture within the organizations
  • Ensuring individual social responsibility plays a collective role in building impactful Corporate social responsibility

The Value pyramid of the group is built on the four principles of integrity, transparency, quality and commitment.